Founded at the end of 2023 by Ben Vear and Jonathan Relph, Living Things is an all-natural range of lightly sparkling soft drinks enhanced with prebiotics and probiotics and low in sugar. Their range has five flavours and they are one of the fastest growing “better-for-you” drinks in the UK. In 2024, Brewdog co-founder James Watt led a pre-seed investment round and today the brand has over 3,000 stockists in the UK including Booths, Co-op, Waitrose, Tesco, Ocado and Wholefods and is available in over 12 countries across Europe and the Middle-East.