Must Have Ideas is a family-run e-commerce business specialising in ‘innovative household products designed to solve everyday problems’. Established in 2018 by Amy Knight, her husband Rob, and their friend Chris Finch with an initial investment of £3k, Must Have Ideas has grown into a fast growth e-commerce business which they attribute to their focus on product innovation and customer service. With the launch of MHI TV in 2024, Must Have Ideas continues to expand its reach.