MyoMaster creates wellness products that help ‘optimise daily wellbeing and longevity’. The company’s product line includes massage guns, ice baths and saunas. Founded in 2020 by ex-England and Harlequins rugby player Joe Gray and advertising executive (and long-time marathon runner) Lottie Whyte, the company emerged from their personal wellness experiences. Following an Achillies injury, Joe developed a prototype from a drill and a stool leg to help ease the tension in his calf. The company appeared on BBC’s Dragons’ Den in 2024 which helped boost sales, with revenues reaching £5m last year.