Panache Cruises is an online travel agency specialising in luxury cruises. The Lancashire-based firm offers a range of ocean, river and expedition cruises. Each Panache Cruise customer is allocated a dedicated Cruise Connoisseur, who is available from the start of the booking process until they return from their holiday. Panache Cruises has teams both in the UK and the US having opened its first international office in Florida last year. Panache has its eyes set on future growth, launching Panache Expedition in May 2025 focussed on travel to remote destinations such as Alaska and the Arctic.