Founded in 2012 by Richard and Alexa Sutcliffe while travelling in Canada, Passenger’s aim is to ‘inspire meaningful escapism’ by offering outdoor clothing that is responsibly made, durable and versatile. Richard, a former electrician and Alexa, a graphic designer, launched Passenger with a focus on sustainability. Today, over 74% of its products are made with recycled and organic fabrics, and they have protected over 177m sqm of rainforest by donating to the Rainforest Trust. The company plants a tree for every order through Trees for the Future, which supports farmers in sub-Saharan Africa, planting over 2m trees to date. This is Passenger’s fourth appearance in the FEBE Growth 100, with sales reaching £57.1m in 2024, up from £18.2m in 2022.