Phizz launched in 2015 after the founders discovered that flying could result in the body losing a significant amount of water. Today, the founders of Phizz believe that dehydration and electrolyte loss are often overlooked as a key contributor to daily wellbeing. Founded by three Australian friends and a British neuroscientist, the brand initially focused on commercial sales, securing partnerships with organisations such as Emirates Airlines, Premier League football teams, and W Hotels. Today, Phizz sells electrolyte tablets and is a part of the fast-growing ‘hydration enhancer category’. Their products are stocked in major retailers like Tesco, Sainsbury’s, and Boots.