PRESS, a London-based health food brand, was founded in 2014 by Ed Foy after observing the popularity of cold-pressed juices while he was in LA. Ed launched the company from a pop-up stall in Old Street, selling juices that he stored in a bathtub. Notable successes for the company include a Selfridges concession, securing over £2m investment from the Clark Group and crowdfunding, and expansion into cafes, wholesale, and European markets. Today, PRESS’ products are stocked in Tesco and Ocado and they have diversified their product range to include soups, snacks and meals.