Prime Time Beers is a British craft beer brand founded in 2021 by Made in Chelsea stars Harvey Armstrong and Sam Holmes. Combining their love for great-tasting beer with a focus on health, they created lower-calorie, gluten-free and vegan-friendly brews, including a caffeine-infused lager. Their range has earned awards at the World Beer Awards, the London Beer Competition and the Great Taste Awards. With over 2m beers brewed, Prime Time is now available in more than 800 venues, including Waitrose and two Premier League stadiums.