Founded in 2010 by chief executive Dr. Colin Smithers as a spinout from the Cambridge-based Plextek Group, the company provides GPS telematics solutions for insurers, fleet management and stolen vehicle recovery. Redtail designs and operates a telematics service, including the black box, databases, user interfaces and apps. The system delivers vehicle location, diagnostics and driver behaviour using machine learning and AI. It includes a real time incident wallboard for insurance claims rooms, identifying likely crashes and who is at fault. Clients include Admiral, Ford, Direct Line and Tracker Network and the company has supplied over 6m devices across 30 countries which helped sales reach £11.4m in 2025, up from £4.4m in 2023.