REHAB is a haircare brand founded in 2022 by best friends Vicky Ellis and Anastasia Tozer. The duo, balancing multiple jobs and motherhood, set out to create eco-conscious hair care products. Their product line includes hair oil capsules, silk heatless curlers and a blow dry hairbrush. The brand’s commitment to vegan and cruelty-free products has attracted a celebrity following, including Michelle Keegan and Maya Jama. In 2023, Stacey Solomon became a business partner and investor in Rehab. This partnership has helped fuel the brand’s growth, leading to product placements in retailers including Harrods, Selfridges, Boots and Sainsburys.