Skin + Me is a skincare brand founded by James Mishreki and Phil Wilkinson, later joined by co-founders Horatio Cary, Mike Passey, and Rachel Jones. The company offers personalised, prescription-based skincare treatments targeting conditions like acne, rosacea, and signs of aging. Customers take an online questionnaire which results in the recommendation of products based on their skin type and skin goals. In February 2023, Skin + Me secured £10m in Series B funding led by Octopus Ventures, bringing total investments to £18m. The brand has experienced significant growth with sales hitting £37.1m in 2024 and has expanded into retailers including John Lewis and Boots.