Sweet Bee Organics was founded in 2018 by Hollie King, who wanted to create a safe, eco-friendly sunscreen for her children. Her personal health journey, including a 2019 cervical cancer diagnosis, deepened her commitment to natural healing. Opting for holistic remedies over conventional treatments, she expanded Sweet Bee into a wellness brand offering organic balms, elixirs, and creams. Handcrafted in small batches, their products include their popular magnesium butter, an organic elderberry elixir and a face cream infused with functional mushrooms. With nearly 300k followers on Instagram, the brands popularity has helped propelled sales to £11.7m in 2024, up from £2.3m in June 2023.