TRIP, founded by husband-and-wife team, Olivia Ferdi and Dan Khoury, creates ‘natural, calming’ beverages and supplements, which are sold online and in-stores across the UK, France and the US. Before their wedding in 2018 Dan was injured playing football and was told that he may not be able to walk down the aisle. Determined to explore alternative remedies, Dan discovered the potential benefits of plant-powered wellbeing and was walking by the wedding. TRIP has grown sales from £2.6m in 2022 to £20.1m in 2024, driven in part by their social media presence and high-profile listings in Harrods and Soho House as well as supermarkets such as Sainsbury’s and Co-op.