Founded in 2018, WildMint is a direct-to-consumer natural cosmetics brand. Led by co-founders Freddie Trimble and Emily Petersohn, the brand offers over 40 vegan and cruelty-free products across skincare, haircare, and intimate care, that are designed for all skin types and for all ages. WildMint have reached over 200,000 customers, are rated excellent on Trustpilot, and have received over 19,000 reviews. With recyclable glass packaging and a tree planted for every order, WildMint focusses on combining sustainability with self-care, and has built over 160k followers across their social channels.