Winedrops is a private wine club that can save its members up to 80% on their favourite bottles. Founded by schoolfriends Seb and Jonny, Winedrops was established to cut out the middlemen in the wine buying process, so that its members pay lower prices. Winedrops is a membership model where, for an annual fee of £119, members get access to hundreds of discounted, curated wines from around the world. By 2024, Winedrops reported to have 25,000 members and sold between 60,000-70,000 bottles monthly. Sales for the business rose from £920k in 2022 to £9.5m in 2024.