Founded in 2021, BLD Bros is a Birmingham-based grooming and skincare brand created specifically for bald men. The company was set up by co-founders Tariq Kazemi, Benjamin Saunders and Richard Boazman, who all share a background in consumer branding. Their idea came from their own frustration: the skincare market seemed to ignore bald men – either focusing on hair regrowth or products not designed specifically for shaved heads. The business specialises in scalp-focused skincare, including moisturisers and SPF products. BLD Bros has a strong online community who appreciate their messaging around confidence and self-acceptance.