Christopher Ward is a premium watch brand that combines English design with Swiss watchmaking expertise. Mike France and Peter Ellis, who previously sold the Early Learning Centre, founded the business alongside Chris Ward, a former colleague and clothing importer. The three friends launched the company from a converted chicken shed in Berkshire, as an online-only premium watch brand. Today, the company produces a wide range of watches, with customers in over 100 countries. Their direct-to-consumer model has supported their growth, with sales increasing from £16.9m in 2023 to £45.4m in 2025. This is their second appearance in the FEBE G100.