Cou Cou is an essentials and everyday intimates brand, creating first-layer basics from 100% organic cotton. Founded by Rose Colcord, the brand has built a strong following for its storytelling, French-inspired basics and a ‘commitment to quality over quantity’. Rooted in ‘the beauty of everyday things’, Cou Cou focuses on creating pieces that are intended to be both comfortable and beautifully designed. B Corp certified, the brand also donates 1% of profits to charities that support environmental and female causes. The company hit sales of over £10m in 2026, supported by a focus on their direct consumer model, a strong social media presence, and stockists such as Selfridges.