Founded by husband-and-wife team Zara Saleem and Zak Ismail in 2020, Delhicious is a skincare and haircare brand inspired by Ayurvedic beauty rituals and Indian heritage. The business began after Zara developed painful pregnancy-related eczema and wanted a natural alternative to steroid creams. Using remedies passed down from her grandmother, the couple started creating products from their kitchen table with £500 of savings. Delhicious is now stocked in retailers including Superdrug, Debenhams and Beauty Bay.