Free Soul is a women’s wellbeing brand, built on their belief that “navigating women’s health has been too difficult for too long”. Founded in 2017 by mother and son, Rohini and Arjun Sofat, Free Soul was born from a personal moment. When the family faced a health crisis, Rohini turned to exercise – and, with her own mother a qualified nutritionist, began exploring nutrition. Today, Free Soul partners with leading nutritionists to create nutritional products for women. The brand has cultivated a strong community, reaching over 4 million women globally through their products, education, and events. In 2025, Free Soul reached £35.4m in sales.