Sweet Bee Organics was founded in 2018 by Hollie King, who wanted to create a safe, eco-friendly sunscreen for her children. Her personal health journey, including a 2019 cervical cancer diagnosis, deepened her commitment to natural healing. Opting for holistic remedies over conventional treatments, she expanded Sweet Bee into a wellness brand offering organic balms, elixirs and creams. Handcrafted in small batches, their products include magnesium butter, an organic elderberry elixir and a face cream infused with functional mushrooms. With over 359k followers on Instagram, the brand’s popularity helped propel sales to £22m in 2025, up from £4m in 2023.