UpCircle was founded with a view to create skincare and haircare from ingredients that would otherwise go to waste. Circularity – reusing, repurposing and reinventing – is at the heart of everything they do. As well as being vegan, natural and cruelty-free, they formulate their product with upcycled ingredients, from coffee grounds and chai spices, to fruit stones, pulp and peels, to flower petals and stems. They have built a brand now sold in more than 60 countries, with one best-selling product purchased every 21 seconds.