Pott’d was founded in 2021 by Frankie Thorogood and Kris Linton when they noticed a growing demand for creative, screen-free activities during lockdown. Inspired by the idea of making pottery more accessible, they launched pottery kits that require no kiln or specialist experience. Since launch, Pott’d has expanded internationally, is now sold in 20 countries, has expanded their business into offering creative experiences, and collaborated with major brands including Barbie and Hello Kitty.