Phizz was founded after its creators saw that athletes and hospitals didn’t use sugary sports drinks for hydration, but turned to medical rehydration formulas designed to hydrate the body faster and more effectively. The founders believed that if this science could support elite performance and patient recovery, it could also improve everyday wellbeing. Phizz was created as a hydration tablet with a multivitamin, combining hydration with daily wellness. Founded by Daniel Cray and Dr Paul Anastasiades, Phizz is now sold nationwide in Tesco, Boots and Sainsbury’s and is onboard every Emirates flight.