Founded by friends Purdy Rubin, a former nurse, and Charlotte Figg, a horticulturist, and Purdy’s two sons, Jack and Charlie, Purdy & Figg is a household cleaning brand. The company has a range of sustainable, non-toxic, essential oil scented cleaning products that are produced in glass bottles. The company launched its core product ‘Counter Clean’ in 2022 and has since experienced rapid growth, with sales jumping from £18.3m in 2024 to £56.5m in 2026, helped by its social media success where they have amassed over 280k followers on Instagram and over 300k on TikTok. Purdy & Figg have been in the G100 for three consecutive years.