everystate is a wellness brand with a mission to “bring the benefits of functional mushrooms into everyday rituals”. Co-founded by Ellie Goulding, Gemma Feare and Jonathan Relph, the company uses functional mushrooms such as lion’s mane, reishi, cordyceps and tremella to create blends that are designed to “support focus, calm, energy and overall wellbeing”. Launched in 2025, the brand is expanding its presence across direct-to-consumer and retail channels, with stockists including Daylesford Organic, Caravan Coffee, Liberty London and Selfridges.