Founded in 2024 by Laura Murphy, Oatco Superfuel was created to “challenge the idea that people must choose between convenience, function and taste”. Laura spotted a gap in the energy market and launched Oatco to develop products that deliver “sustained natural energy”. Its flagship product, Oatco Super Bites, is an oat based energy snack. Since launch, Oatco has expanded into over 1,100 locations across Ireland and the UK and secured investment from Steven Bartlett on Dragons’ Den.