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Driven by a mission for pretty poops we’ve created a £13m turnover business

Husband and wife duo Aneisha Soobroyen and Jack Walker, set out to solve their pet’s ‘tummy troubles’ when they discovered probiotics. This put them on a journey to start Scrumbles from their London home, creating gut friendly food for cats and dogs. Founded in 2018 they later appeared on Dragons’ Den, where the founders rejected an offer of £60k from Deborah Meaden. The B-Corp company has since launched into major retailers such as Sainsbury’s, Tesco, Waitrose and Pets at Home and sells direct to consumer. Scrumbles has a loyal subscriber base, and has begun exporting to countries around the world.

Disclaimer: The statements made by our interviewees are an expression of their own views and opinions and in no way reflect FEBE Ventures’ views or opinions, nor are such views or opinions endorsed or supported by us.

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