Founded by friends Purdy Rubin and Charlotte Figg and Purdy’s two sons, Jack and Charlie, Purdy & Figg is part of a new category of products at the intersection of household cleaning and wellness, with a range of sustainable, non-toxic, essential oil scented cleaning products. The company launched its core product ‘Counter Clean’ in 2022 and has since attracted half a million customers who enjoy its environment-first products and curated fragrances. The business has experienced rapid growth since 2022, with sales reaching £18.3m in March 2024, helped by its design-led brand and accessible cleaning-focused social media content on Instagram and TikTok.
From nearly running out of cash…to becoming G100 number 1!
CHARLOTTE FIGG & PURDY, JAMES & CHARLIE RUBIN
Co-founders, Purdy & Figg
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The more success we have, the harder it gets…
The Salad Project runs five salad bars across London. Florian de Chezelles met his friend and co-founder James Dare whilst studying hospitality management at university. The pair founded The Salad Project with a mission to bring healthy and quick food to customers living and working in the City. The duo launched their first site in […]
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My teacher told me “you’ll either go to prison or be a millionaire”
Universal Partners is a financial services firm for businesses and high-net-worth individuals. Co-founded by Oliver Carson and Dhaval Patel in 2017, the company specialises in cross-border payments and bespoke risk management services. Universal Partners has earned recognition for its growth, including a nomination for the Scale-Up Business of the Year at the Lloyds British Business […]
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