Founded by friends Purdy Rubin and Charlotte Figg and Purdy’s two sons, Jack and Charlie, Purdy & Figg is part of a new category of products at the intersection of household cleaning and wellness, with a range of sustainable, non-toxic, essential oil scented cleaning products. The company launched its core product ‘Counter Clean’ in 2022 and has since attracted half a million customers who enjoy its environment-first products and curated fragrances. The business has experienced rapid growth since 2022, with sales reaching £18.3m in March 2024, helped by its design-led brand and accessible cleaning-focused social media content on Instagram and TikTok.
From nearly running out of cash…to becoming G100 number 1!
CHARLOTTE FIGG & PURDY, JAMES & CHARLIE RUBIN
Co-founders, Purdy & Figg
More Founder Stories
HIGH FIVES, CHAMPAGNE AND A KILLER SERIES-A
James Jackson and Jack Allman co-founded Bumper in 2013. Today, backed by Porsche Ventures, Jaguar Land Rover and Silicon Valley’s finest, they are building something special… In 2021, Bumper co-founders James Jackson and Jack Allman closed their Series-A funding round. High fives and Champagne followed – and plenty of it. The duo and their team […]
James Jackson & Jack Allman
Co-founders, Bumper
I might be battling incurable cancer, but I’m living my best life
We were recently introduced, through one of our G100 members, to an incredibly kind, brave and courageous person called Laura Middleton-Hughes who is living with incurable breast cancer. Laura was first diagnosed in February 2014 at the age of 25 with stage 3 breast cancer after discovering a small lump in her left breast. Having […]
Laura Middleton-Hughes
Founder - Bald Beautiful and Boobless
Entrepreneurship is a disease…but I don’t want the cure’
This technology start-up unlocks the world of whisky. It has developed proprietary image capturing software that allows mobile phones to scan and identify any bottle of the ‘golden elixir’. The Bevvy app displays a variety of information on the scanned whisky, including an estimated valuation, tasting notes, user ratings and distillery history. Its database stores details of more than 200,000 bottles, and the app is aimed at anyone from novices to collectors and distillery owners. Headquartered on the Isle of Islay, the company was set up in 2021 by leading whisky expert Laurie Black, and entrepreneur Luke Heron, co-founder of medtech firm TestCard.
Luke Heron
Founder - Bevvy
Founding a business is brutal…but amazing!
England football captain Harry Kane is one of the investors behind this gut health brand, which raised £1.4m in March. Dr Megan Rossi, a gut health specialist and research fellow at King’s College London, joined forces with chief executive Jon Walsh to launch
Dr Megan Rossi & Jon Walsh
Bio&Me
How to launch a business during a crisis
Alexia Inge co-founded Cult Beauty with no funding, during a deep global recession. Today, they employ over 130 people and turn over £104m. With coronavirus creating such huge uncertainty, we thought we’d sit down with Alexia to hear more about how savvy entrepreneurs can find opportunities at the unlikeliest of times…
Alexia Inge
Co-founder - Cult Beauty
My life after my £200m exit
You heard it here first – “Behind every successful entrepreneurial awards are incredible ambassadors”. Which is why we’re super proud to have the brilliant Juliet Barratt as FEBE’s Growth 100 founding ambassador. We couldn’t be luckier to have her onboard. From working in education, to co-founding Grenade in her spare bedroom which was sold in 2021 for £200m – Juliet Barratt stands for everything FEBE is about: Determination. Hustle. Authenticity. Welcome to the FEBE family Juliet!
Juliet Barratt
Co-founder - Grenade