Stay unbelievably close to what your customer wants.” This simple piece of advice helped to propel Clare Hornby’s fashion brand ME+EM from a “naive idea” to a £40m-turnover business. “The key thing is to get your product right – and you only do that by understanding your customers,” she tells FEBE…

Jay Richards’ life nearly ended in unmitigated disaster, but his passion for business saved him. Today, his ingenious start-up bridges the growing gap between brands and Generation-Z. As a business, how do you appeal to Generation-Z – those people born from 1995 onwards? How do you sell yourself to schoolkids and fresh-faced young adults in a language they understand?

The story you are about to read contains a particularly pure and intoxicating brand of entrepreneurial spirit. High-proof and triple-distilled, it warms the soul, inducing feelings of optimism and inspiration. If you were to ask – Siri, what is entrepreneurial spirit? – Apple’s virtual assistant could do worse than read you this…

Charlie Robinson, founder of Water2, joins us to break down how he built a £20M business with just 3–4 people… and why 1% of the UK now drinks filtered water through his product. It’s a business built on simplicity, leverage, and obsession with growth. Charlie dropped out of university within weeks… Started multiple failed ventures… […]

Entrepreneurs set themselves testing targets – it’s what they do. From hotel owners to jewellery makers, they must strike out alone or with a small team and forge something special. Doing so requires a deliberate dash – naked at first – into a painful daily hailstorm of challenges. It’s a tough calling by nature, and there are as many different dreams burning holes in founders’ pillowcases each night as there are stars in the sky. But of all the entrepreneurial goals, there can be few more demanding than the one Dima Kats set himself in 2016.

SoPost has built a digital sampling platform which enables over 200 brands, including Estée Lauder, L’Oréal and Unilever, to run data-driven online sampling campaigns. SoPost’s technology is available in 20 markets, utilising a global distribution network to ship samples direct to participating consumers’ homes…