Why do some brands fly? What is it exactly that makes the ‘feel’ of a product or service so instantly enticing that it attracts customers like a magnet? To find out from someone who’s built one of the most successful UK brands of the past 10 years, we interviewed Juliet Barratt, co-founder of sports-nutrition brand […]

SoPost has built a digital sampling platform which enables over 200 brands, including Estée Lauder, L’Oréal and Unilever, to run data-driven online sampling campaigns. SoPost’s technology is available in 20 markets, utilising a global distribution network to ship samples direct to participating consumers’ homes…

Jay Richards’ life nearly ended in unmitigated disaster, but his passion for business saved him. Today, his ingenious start-up bridges the growing gap between brands and Generation-Z. As a business, how do you appeal to Generation-Z – those people born from 1995 onwards? How do you sell yourself to schoolkids and fresh-faced young adults in a language they understand?

Passenger Clothing sells durable outdoor clothing and accessories directly to the consumer. Based in the New Forest, it prides itself on being a responsible brand rooted in nature, connection and wellbeing. The company promises to plant a tree for every order and uses lower footprint materials like recycled cotton, hemp, recycled plastic and organics. In addition, its headquarters is powered by UK-generated renewable electricity.

Stay unbelievably close to what your customer wants.” This simple piece of advice helped to propel Clare Hornby’s fashion brand ME+EM from a “naive idea” to a £40m-turnover business. “The key thing is to get your product right – and you only do that by understanding your customers,” she tells FEBE…

Two years ago, we wrote about James Macfarlane under the headline: ‘The quiet tech entrepreneur who’s building a half-billion-pound empire’. Hands up. We low-balled him. In April 2021, PM Connect signed a contract with the NBA. The agreement, means that fans in Europe and South Africa can now pay to watch the New York Knicks, LA Lakers et al via their mobile phone. Where the business could go from here is dizzying…