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HOW TO BOOTSTRAP A FUTURE UNICORN
Entrepreneurs set themselves testing targets – it’s what they do. From hotel owners to jewellery makers, they must strike out alone or with a small team and forge something special. Doing so requires a deliberate dash – naked at first – into a painful daily hailstorm of challenges. It’s a tough calling by nature, and there are as many different dreams burning holes in founders’ pillowcases each night as there are stars in the sky. But of all the entrepreneurial goals, there can be few more demanding than the one Dima Kats set himself in 2016.
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WHY ‘LET’S GO AGAIN!’ IS THE ULTIMATE ENTREPRENEURIAL MANTRA
Vanilla Underground’s recent growth has been formidable, with online sales of its officially licensed clothing and apparel going – to use a technical term – completely ballistic. Armchair shoppers are ordering Minecraft T-shirts, Peppa Pig slippers and Harry Potter rucksacks faster than Sonic the Hedgehog. And the trend has handed the company’s Tamworth-based co-founders, married couple Deniz and Jason Yarnell, a heady combination of excitement, joy, and – because you can’t run a business without it – worry.
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From dressing up as Santa to raising $50M and hitting the Deloitte Fast 50
Aged 10, Christer Holloman launched a Rent-a-Santa business in his hometown. He’d dress up as the Big Guy each Christmas Eve and, as per Swedish tradition, hand out gifts to excited kids. “I’ve got a picture of me aged 13 counting out my earnings on Christmas Eve, I guess I was destined to become an entrepreneur.” 30 years on, Christer is living out that destiny…
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‘We’ll be bigger than Heinz’
Watching three young entrepreneurs trying to chase down some of the globe’s biggest brands is a glorious sight. There’s energy, determination, a tenacious, terrier-like underdog spirit, and beneath it all a beautifully ambitious yet perfectly rational question: Why can’t we be bigger than Heinz? The answer, as any entrepreneur will tell you, is no reason at all…
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How we secured a slam-dunk deal with the NBA
Two years ago, we wrote about James Macfarlane under the headline: ‘The quiet tech entrepreneur who’s building a half-billion-pound empire’. Hands up. We low-balled him. In April 2021, PM Connect signed a contract with the NBA. The agreement, means that fans in Europe and South Africa can now pay to watch the New York Knicks, LA Lakers et al via their mobile phone. Where the business could go from here is dizzying…
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“Our no.1 aim is to be sh*t hot!”
When it comes to pulling off creative ideas, Marie Owen is your go-to leader. Founder of an award-winning production services company, she is the advertising and film industry’s real-life dream-maker. Since starting the business in 2006, Marie has worked with the likes of Harry Styles, Meryl Streep and Marcus Rashford. But it hasn’t all been celebrities and glamour. “I didn’t take a wage for at least four years. But there was always a hunger within me to do more and be better.”