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Having a family has shown me there’s more to life than business

London-based Wild manufactures and sells natural, refillable deodorant and soap on a subscription basis. Launched in 2019 by co-founders, chief executive Freddy Ward and chief marketing officer Charlie Bowes- Lyon, it aims to reduce plastic waste while creating products using natural ingredients. The company has secured a total of £7.6m in equity funding, including a £5m deal in February 2022 to support its growth into international markets. Social media marketing campaigns and influencer relationships, have helped to generate a turnover of £26m in 2022.

Disclaimer: The statements made by our interviewees are an expression of their own views and opinions and in no way reflect FEBE Ventures’ views or opinions, nor are such views or opinions endorsed or supported by us.

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