This ‘insurtech’ start-up uses technology to deliver online insurance and detect fraud. It offers insurance policies to renters and people in house shares, as well as homeowners, and has amassed more than 100,000 customers since it was founded in 2016 by Jimmy Williams and Greg Smyth. This May, the London-based company secured £16.5m in a […]

Business origin stories are often intriguing and inspiring, but that of free-range meat-box supplier field&flower is even better – it’s sublime. Because co-founders James Mansfield and James Flower launched their £13m food business in 2012 not with a glitzy website or fancy app, but with a single cow. The two James’s (we’ll stick to surnames from now on for clarity) met at agricultural college, but this wasn’t your typical farmer-farmer friendship. Mansfield is a South London lad who somehow ended up studying agriculture:

Entrepreneurs set themselves testing targets – it’s what they do. From hotel owners to jewellery makers, they must strike out alone or with a small team and forge something special. Doing so requires a deliberate dash – naked at first – into a painful daily hailstorm of challenges. It’s a tough calling by nature, and there are as many different dreams burning holes in founders’ pillowcases each night as there are stars in the sky. But of all the entrepreneurial goals, there can be few more demanding than the one Dima Kats set himself in 2016.

When Wayne Spriggs’ company, Lusso, was chosen to kit out the bathroom of The Equinox Hotel’s penthouse suite on Manhattan’s West Side in 2019, he couldn’t help but smile. Flashing through his mind were vivid memories of the two-bedroom houses he used to fix up in his hometown of Middlesbrough. The Equinox was a world away. Yet without starting out on those humble houses in England’s Northeast, the glamorous New York hotel project would never have come about. Moreover, if Wayne hadn’t taken that first step, Lusso – on track to turn over £45m this year – would not exist.

Vanilla Underground’s recent growth has been formidable, with online sales of its officially licensed clothing and apparel going – to use a technical term – completely ballistic. Armchair shoppers are ordering Minecraft T-shirts, Peppa Pig slippers and Harry Potter rucksacks faster than Sonic the Hedgehog. And the trend has handed the company’s Tamworth-based co-founders, married couple Deniz and Jason Yarnell, a heady combination of excitement, joy, and – because you can’t run a business without it – worry.

Charlie Green doesn’t believe he ever took a risk while co-creating his £500m business, The Office Group. “We just did what made sense,” he says. And he has some simple advice for anyone thinking of following in his footsteps. Starting with ‘Step one: use a proven business model’…