In 2014, whilst on vacation in Thailand, three friends from London noticed the amount of rubbish and plastic bottles on a remote island. Founders Josh White, who had previously launched an events company, Perry Alexander, a self taught graphic designer, and Ariel Booker, a headhunter, started researching and discovered that cans are more recycled than plastic. Cano Water launched in 2015 selling still and sparkling water in cans. Today the company sources and cans its water in the UK and sells via retailers including Tesco and Ocado.
From battling alcohol at 12 to building a multi-million pound business
JOSH WHITE
Co-Founder, CANO WATER
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