George Taylor, founder of FRIVE, joins us to share how he went from addiction and chaos in East London… to building one of the UK’s fastest-growing healthy food brands.
This isn’t just a meal prep business. It’s a company built around a much bigger mission: Fixing Britain’s relationship with food.
At 23, George was at rock bottom.
Struggling with addiction, lacking direction, and spiralling without purpose, he found himself searching for something bigger. A boxing bootcamp in Ibiza changed everything. That experience introduced him to nutrition, mindfulness and discipline… and ultimately led to the idea that became FRIVE.