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Water2
Founded in 2020 by Charles Robinson, Water2 is a fast-growing home water filtration brand. Based in London, Charles launched the company after leaving university and worked with professors to improve tap water quality and reduce reliance on single-use plastic bottles. His goal was to create a simple system that made ‘cleaner, better-tasting water available straight from the tap’. Bear Grylls first became an investor in the business in 2024 after buying a Water2 filter for his own home. Now in over 200,000 homes, their drinking and showerhead filters work to reduce microplastics, fluoride, chlorine and other elements.
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Water Junkie
Water Junkie is a drinks brand that creates products containing functional ingredients, including mushrooms . The business was launched in 2024 by Queenie Porter following a career in the food, beverage and fashion industries. Water Junkie’s product range includes sparkling drinks infused with functional mushroom with ingredients such as Lion’s Mane, Reishi and Chaga. Today Water Junkie is stocked in major retailers including Asda and Co-op.
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Vinca
Founded in 2021 by friends Jack Green, Zak Walters and Charlie Vass, Vinca offers a range of organic Sicilian wines. Born from a love of “great wine, travel and long afternoons shared with friends”, Vinca produces Sicilian wines in cans and aluminium bottles. Today, Vinca is stocked in Tesco and Marks & Spencer, onboard flights and at major festivals and stadiums across the UK and Europe. In 2026, Vinca expects to sell over 5 million cans in the UK.
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Veremark
Founded in 2020 by Daniel Callaghan, Daniel Braithwaite and Angus Bankes, Veremark was created to solve a hiring problem: how can employers trust candidate information quickly and securely in a global job market? Veremark specialises in pre-employment screening, including identity checks, criminal records, education verification, employment history and right-to-work checks across more than 180 countries. Its automated platform is intended to reduce hiring risks while improving candidate experience and compliance. Major clients include OVO Energy and Schneider Electric. The company raised $26m in 2026 to support global expansion and new AI-driven services.
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Urban Rajah
Founded by chef and author Ivor Peters, Urban Rajah is a world food brand in the food-to-go and food for later categories, now stocked in over 1,000 stores nationwide. A South Asian streetfood brand, Urban Rajah’s purpose is to “redefine how Britain eats on the move — blending bold flavour, convenience and cultural authenticity”. At its heart is a mission to help fight modern slavery and human trafficking, turning “everyday eating into a force for good” which they support through profit donation and fund raising initiatives for charitable organisations.
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Unplugged
Founded in 2020 by friends Hector Hughes and Ben Elliot, the idea came after both founders experienced burnout while working long hours at a tech start-up in London. Hector went on a silent retreat in the Himalayas, returning convinced that people needed easier ways to switch off without travelling across the world. Together, they launched Unplugged to bring that experience closer to home. The business specialises in off-grid cabins placed within one to two hours of major UK cities, designed for short tech-free escapes. With no Wi-Fi and phone lockboxes, the cabins encourage guests to disconnect and recharge in nature. Unplugged has grown from one cabin to more than 50.