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We Are Fulfilment
We Are Fulfilment provides warehousing and fulfilment services for e-commerce businesses. The Nottingham-based company was co-founded in 2022 by serial entrepreneurs Trent Peek and Richard Ardis, who identified an opportunity after struggling to find a suitable fulfilment service for their own e-commerce ventures. We Are Fulfilment provides order packing, inventory tracking, and integration with e-commerce platforms such as Shopify, Amazon, and Etsy. In its first year, We Are Fulfilment partnered with over 60 ecommerce businesses, reaching full capacity at its first warehouse. In August 2023, the company secured £700k of equity investment from the Midlands Engine Investment Fund to open a second fulfilment centre to meet growing demand.
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TrueStart
Husband and wife team Helena and Simon Hills had the idea for TrueStart when they were training for a triathlon and discovered that the amount of caffeine in different coffee brands varies significantly. The pair set about creating the first ‘reliably caffeinated and clean’ coffee and launched their ‘hero’ product in 2015 – ‘Barista Grade Instant Coffee’. Since then TrueStart have expanded their range to include specialty grade fresh coffee, coffee bags and cold brew coffee. TrueStart are B Corp Certified, carbon negative and work with a number of charity partners both nationally and internationally to spread their social impact.
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Tropez
Tropez is an online fashion retailer selling a range of menswear, including tracksuits, t-shirts, and jackets. The Kent company was founded in 2020 by Lucas Yazdanfar and Niko Clarke. Growing up with limited financial resources, Lucas found it hard to dress fashionably, sometimes saving up to buy a single luxury item. The joy of owning these luxury items inspired him to launch Tropez, aiming to provide customers with the same sense of luxury at a more affordable price. Focusing on content marketing via Instagram and TikTok helped Tropez hit sales of £1.2m in the year to May 2024.
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Tonic Health
Founded in 2019 by Sunna Van Kampen, Tonic Health was born out of Sunna’s frustration with frequently catching colds due to nutrient deficiencies and his inability to find products designed with optimal doses of vitamins without additives. Tonic Health is focussed on helping customers be healthier, which means their products claim to have maximum strength vitamin doses, without any sugar or additives. The Tonic Health brand has grown through social media, featuring content where Sunna offers advice on healthy eating. The London-based company’s supplements are now available in retailers including Sainsbury’s, Tesco, Asda and Holland & Barrett helping Tonic Health grow 3x in 2023.
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The Mothership
The Mothership acquires and partners with independent e-commerce brands selling on online marketplaces like Amazon, aiming to boost their reach. After acquisition, The Mothership provides marketing and branding expertise to help these businesses expand. Founded in 2021 by Titus Sharpe, Ben Fletcher, Alex Lynch, and Laurence Booth-Clibborn, the Surrey-based company leverages the founding team’s experience in acquiring businesses, marketing and investing to help founders grow their businesses. In 2022, The Mothership secured £16.7m in equity funding, which has been used to support additional acquisitions and expand its network of companies. This strategy has helped grow sales to £9.8m in the year to March 2024.
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SURI
Founded in 2022 by Mark Rushmore and Gyve Safavi, SURI designs and sells a range of sustainable electric toothbrushes. Since its launch, the company has grown 5x year-on-year, has hit over £10m in revenue and has secured over 200,000 customers. To support this growth, SURI has raised equity investment from investors including JamJar, HambroPerks, V3 (part of Verlinvest) and dmg ventures. Other achievements include, expanding to a team of 18 people, achieving B Corp certification, and securing a retail partnership with Boots, as well as with Erewhon and Gwyneth Paltrow’s Goop in the USA.