Entrepreneurs set themselves testing targets – it’s what they do. From hotel owners to jewellery makers, they must strike out alone or with a small team and forge something special. Doing so requires a deliberate dash – naked at first – into a painful daily hailstorm of challenges. It’s a tough calling by nature, and there are as many different dreams burning holes in founders’ pillowcases each night as there are stars in the sky. But of all the entrepreneurial goals, there can be few more demanding than the one Dima Kats set himself in 2016.

Why do some brands fly? What is it exactly that makes the ‘feel’ of a product or service so instantly enticing that it attracts customers like a magnet? To find out from someone who’s built one of the most successful UK brands of the past 10 years, we interviewed Juliet Barratt, co-founder of sports-nutrition brand […]

Passenger Clothing sells durable outdoor clothing and accessories directly to the consumer. Based in the New Forest, it prides itself on being a responsible brand rooted in nature, connection and wellbeing. The company promises to plant a tree for every order and uses lower footprint materials like recycled cotton, hemp, recycled plastic and organics. In addition, its headquarters is powered by UK-generated renewable electricity.

Tofoo produces organic, gluten-, dairy- and yeast-free products from soybeans. Husband-and-wife team Dave Knibbs and Lydia Smith have built the business to sales of £18.6m in 2021. The North Yorkshire firm says it is the fourth-largest brand in the chilled meat-free market, with more than one million households buying its products regularly. Its recent growth is partly due to winning listings in major retailers including Sainsbury’s, Tesco and Waitrose.

In 2010, James Hyde and James Strachan built a cloud based e-commerce fulfilment platform in the corner of a Cambridgeshire warehouse. They now operate fulfilment centres across the UK, the Netherlands and America. Last year, it added 92 recruits and expanded operations with a new 200,000 sq ft fulfilment centre in Northampton. The business continues to build on its proprietary technology platform, enabling retailers a single global view of operations.

For Ian Wilson and the Wattbike team, there was only ever one goal – to build the world’s most accurate indoor training bike. They were well-equipped for the challenge. “Competing in elite sport makes you single-minded,” says Ian, a former rowing world champion. “It’s a vital attribute in business, too…”