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James Cadbury: Building his own chocolate empire

Love Cocoa was created in 2016 by James Cadbury, who was inspired by his great-great-great grandfather John Cadbury who founded Cadbury Chocolate in 1824. Love Cocoa has an ethical and sustainable focus: its chocolate bars are free from gluten and palm oil and use recyclable and compostable packaging. The company has also partnered with Eden Reforestation Projects, planting a tree for each product sold. In addition to online sales, the chocolates are sold by retailers including Harrods, John Lewis, and Selfridges. Love Cocoa has raised £4.55m from four equity deals and now exports its range to eight countries.

Disclaimer: The statements made by our interviewees are an expression of their own views and opinions and in no way reflect FEBE Ventures’ views or opinions, nor are such views or opinions endorsed or supported by us.

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