James Noble, founder of MyFirst, joins us to share the incredible story of building one of the UK’s fastest-growing insurance businesses from absolutely nothing.
Starting with just £10,000 from investors he met while caddying at Wentworth Golf Club, James left behind a career in professional golf to tackle one of the biggest frustrations facing young drivers: understanding insurance.
What followed was a decade of relentless growth, setbacks, reinvestment and an obsession with building something truly category-defining.
Today, MyFirst is on track to write tens of millions in insurance premiums each year, employs almost 90 people and has become one of the fastest-growing businesses in the country.