Beijing-born twins Jake Xu and Shane Carnell-Xu launched this men’s cosmetics brand in 2019 after raising funds from angel investors Sally Preston and Neil Mather of Kiddylicious, the children’s snack business. Bestsellers in Shakeup’s skincare and makeup range include moisturiser, under eye concealer and face masks. The brand is stocked by national and overseas retailers, such as Harvey Nichols, Superdrug and Australia’s Myer, and it recently launched its new Face 4ward range in China. The Xu brothers previously set up READY, a creative agency based in Bath.
The twins set to shake up the cosmetics industry
Jake Xu & Shane Xin Carnell-Xu
Shakeup Cosmetics
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PerfectTed is a London-based company behind Europe’s first matcha-powered energy drinks. It was co-founded by Marisa Poster and brothers Teddie and Levi Levenfiche in April 2021. Its drinks are currently stocked at over 3,000 locations in retailers such as Tesco, Holland & Barrett, and Planet Organic. The company are also the exclusive matcha partner to […]
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Charlie Bigham
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Vanilla Underground’s recent growth has been formidable, with online sales of its officially licensed clothing and apparel going – to use a technical term – completely ballistic. Armchair shoppers are ordering Minecraft T-shirts, Peppa Pig slippers and Harry Potter rucksacks faster than Sonic the Hedgehog. And the trend has handed the company’s Tamworth-based co-founders, married couple Deniz and Jason Yarnell, a heady combination of excitement, joy, and – because you can’t run a business without it – worry.
JASON & DENIZ YARNELL
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