Beijing-born twins Jake Xu and Shane Carnell-Xu launched this men’s cosmetics brand in 2019 after raising funds from angel investors Sally Preston and Neil Mather of Kiddylicious, the children’s snack business. Bestsellers in Shakeup’s skincare and makeup range include moisturiser, under eye concealer and face masks. The brand is stocked by national and overseas retailers, such as Harvey Nichols, Superdrug and Australia’s Myer, and it recently launched its new Face 4ward range in China. The Xu brothers previously set up READY, a creative agency based in Bath.
The twins set to shake up the cosmetics industry
Jake Xu & Shane Xin Carnell-Xu
Shakeup Cosmetics
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Dragons’ Den’s Jenny Campbell: “If people lack self-belief, energy and attitude, you won’t believe in them.”
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