‘How we made tofu sexy’
More Founder Stories
Why businesses with ‘soul’ are magnetic
The story of Green & Black’s shows that the courage to be different, together with a compelling adventure story, are key ingredients for commercial success. Josephine Fairley knows how to build a killer brand, and here she shares her pearls of wisdom with you including effectiveness of complementary partnerships, the power of enthusiasm and the potency of targeted marketing…
HOW I BUILT A BUSINESS WITH BABY SPICE
As business meetings go, it was unusual. It’s not every day that an entrepreneur with a background in manufacturing pitches to a Spice Girl. But somehow, this rendezvous was going ahead. And Christopher Money was pumped. The year was 2016 and Christopher had moved heaven and earth to get an audience with Emma Bunton. But the outcome of his proposal was in the balance. The idea that Baby Spice would say no to his business partnership invitation wasn’t worth thinking about, as the idea she’d say yes was so incredible. *Enter huge amounts of adrenaline.
Lessons from a ‘Best 100’ company: Hire on attitude, not skill
Moneypenny is the biggest and fastest-growing company of its type in the world. Founded by sister and brother Rachel and Ed Reeves in 2000 from a £10,000 investment, it provides call-answering, digital switchboard, live chat and tech based communication channels to 225,000 clients around the world – from small start-ups to Google-sized corporates. These impressive […]
Our No.1 aim is to be sh*t hot in everything we do
Chief executive Marie Owen founded LS Productions in 2006. Today, it is a global production partner to brands and production companies, providing location and production services from hubs in the UK and most recently Malta. Clients include: Aston Martin, Adidas, HBO, Netflix, and Ralph Lauren and they have worked on projects featuring A-list talent like Meryl Streep, Harry Styles, Cristiano Ronado, Chris Evans and Ed Sheeran.
How we built our brand with four ‘power-surge’ moments
What is a power-surge moment? Quite simply, it’s a few seconds of intensity that can catapult your business to a new level. Power-surge moments don’t happen often and they come about only when an entrepreneur’s determination consistently over-rides their desire for comfort and safety. In this story, we discover how Rimi and Manav Thapar created four electrifying ‘power surge’ moments to turbocharge their brand, LoveRaw…
‘Starting our business nearly killed us…’
Born in 2016 with the posting of a simple question on Facebook by friends, Owen and Lee, ‘What can I get you?’ From this, GoGetters has now evolved into a food ordering & delivery platform dedicated to promoting local, independent business in communities outside of UK’s major cities, now extending to cover towns across Essex, […]