When businesses face unexpected threats, the directors usually call emergency board meetings. A leadership team gathers in the boardroom to thrash out a survival strategy and take decisions that they often hide from customers and the wider team. Here’s what women’s clothing company Snag did when facing a crisis during 2020’s first lockdown: founder Brie […]

The Skinny Food Co sells low-calorie products such as ketchup, beef jerky, low-carb rice and ‘100% Pure Cookie Dough Skinny Peanut Butter’. It sells online through its website and via the likes of Morrisons, Spar, B&M, and Holland & Barrett. Wayne Starkey and James Whiting co-founded the Nottingham-based company in 2018 with £3,000. The pair […]

There are Hueligans everywhere – on your road, in the gym, down the pub, in your local restaurant. Hueligans aren’t people who hate spelling(!), but people with one thing in common: they all eat Huel. And their proliferation has propelled the company’s revenue to £100m in just six years. For context, there are four entries in this year’s FEBE Growth 100 to hit £100m+ in six years, but Huel is the only centurion in the consumer goods category. What’s more, it’s on a steeper growth trajectory than some of the huge names…

London-based Wild manufactures and sells natural, refillable deodorant and soap on a subscription basis. Launched in 2019 by co-founders, chief executive Freddy Ward and chief marketing officer Charlie Bowes- Lyon, it aims to reduce plastic waste while creating products using natural ingredients. The company has secured a total of £7.6m in equity funding, including a […]

MorphCostumes is an online fancy dress costume retailer founded in 2009 by brothers Ali and Fraser Smeaton and their flatmate Gregor Lawson. The company started as a small online business selling full-body skintight costumes – commonly referred to as Morphsuits, after the founders noticed their popularity at a stag do. In 2014, the Edinburgh-based company […]

Rob Law has conquered more challenges than most, including family tragedy, personal illness and humiliation on national TV. Here, Rob reveals the tools he uses to dance around seemingly immovable obstacles and we uncover why having these tools in your kitbag is often the difference between success and failure…