We made millions from Spandex costumes…then we nearly lost it all

MorphCostumes is an online fancy dress costume retailer founded in 2009 by brothers Ali and Fraser Smeaton and their flatmate Gregor Lawson. The company started as a small online business selling full-body skintight costumes – commonly referred to as Morphsuits, after the founders noticed their popularity at a stag do. In 2014, the Edinburgh-based company rebranded to MorphCostumes and expanded its product line to include traditional fancy dress costumes for men, women, and children. Throughout its journey, the company has secured a total of £4.2m in equity investment and it acquired fancy dress manufacturer Fun Shack in 2019.

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