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Faves: How to Build a Community, Not Just a Brand

Founded by fashion entrepreneur, best selling author and broadcaster, Frankie Bridge, Faves The Edit is a community powered platform, with a mission to “transform traditional influencer led marketing”. Being an “industry insider”, since the age of 12 thanks to her music career, Frankie felt unwelcome in the world of fashion so she’s made it her mission to make “women feel heard, represented and able to connect with brands they love”. Together with her business partner Leah Meredith, who specialises in building brands, they provide fashion, beauty and lifestyle recommendations. Today, they partner with high street retailers and emerging brands, through their social presence, email newsletters and LIVE events.

Disclaimer: The statements made by our interviewees are an expression of their own views and opinions and in no way reflect FEBE Ventures’ views or opinions, nor are such views or opinions endorsed or supported by us.

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