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TrueStart Coffee: 10 Years of Creating the Perfect Coffee

Helena Hills, co-founder of TrueStart Coffee, joins us to share how a belief in positive energy, clean ingredients and doing things differently led to one of the UK’s fastest-growing founder-led coffee brands.

What started as a personal frustration with inconsistent coffee and how it made her feel turned into a decade-long mission to build a coffee brand that doesn’t just taste great, but genuinely helps people feel better. Built with her husband and co-founder Simon, TrueStart has grown from grassroots sports events to major UK retailers, without losing its soul.

Disclaimer: The statements made by our interviewees are an expression of their own views and opinions and in no way reflect FEBE Ventures’ views or opinions, nor are such views or opinions endorsed or supported by us.

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