The Skinny Food Co sells low-calorie products such as ketchup, beef jerky, low-carb rice and ‘100% Pure Cookie Dough Skinny Peanut Butter’. It sells online through its website and via the likes of Morrisons, Spar, B&M, and Holland & Barrett. Wayne Starkey and James Whiting co-founded the Nottingham-based company in 2018 with £3,000. The pair were inspired by diabetic family members and wanted to provide healthier, less calorie-dense alternatives to well-known foods. The Skinny Food Co stocks more than 500 products and generated sales of £17.2m last year.

‘How we’re building a £200m business’
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Beijing-born twins Jake Xu and Shane Carnell-Xu launched this men’s cosmetics brand in 2019 after raising funds from angel investors Sally Preston and Neil Mather of Kiddylicious, the children’s snack business. Bestsellers in Shakeup’s skincare and makeup range include moisturiser, under eye concealer and face masks. The brand is stocked by national and overseas retailers, such as Harvey Nichols, Superdrug and Australia’s Myer, and it recently launched its new Face 4ward range in China. The Xu brothers previously set up READY, a creative agency based in Bath.
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You heard it here first – “Behind every successful entrepreneurial awards are incredible ambassadors”. Which is why we’re super proud to have the brilliant Juliet Barratt as FEBE’s Growth 100 founding ambassador. We couldn’t be luckier to have her onboard. From working in education, to co-founding Grenade in her spare bedroom which was sold in 2021 for £200m – Juliet Barratt stands for everything FEBE is about: Determination. Hustle. Authenticity. Welcome to the FEBE family Juliet!