‘How we’re building a £200m business’

The Skinny Food Co sells low-calorie products such as ketchup, beef jerky, low-carb rice and ‘100% Pure Cookie Dough Skinny Peanut Butter’. It sells online through its website and via the likes of Morrisons, Spar, B&M, and Holland & Barrett. Wayne Starkey and James Whiting co-founded the Nottingham-based company in 2018 with £3,000. The pair were inspired by diabetic family members and wanted to provide healthier, less calorie-dense alternatives to well-known foods. The Skinny Food Co stocks more than 500 products and generated sales of £17.2m last year.

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