SoPost has built a digital sampling platform which enables over 200 brands, including Estée Lauder, L’Oréal and Unilever, to run data-driven online sampling campaigns. SoPost’s technology is available in 20 markets, utilising a global distribution network to ship samples direct to participating consumers’ homes. Founded in 2012 by Jonathan Grubin, the company is headquartered in Newcastle upon Tyne, with international presence in five countries. SoPost generates about two-thirds of its sales outside the UK and has raised £1.6m in funding to date.
I caught the entrepreneurial bug aged 13…I’m now running a £20m business
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‘We’ll be bigger than Heinz’
Watching three young entrepreneurs trying to chase down some of the globe’s biggest brands is a glorious sight. There’s energy, determination, a tenacious, terrier-like underdog spirit, and beneath it all a beautifully ambitious yet perfectly rational question: Why can’t we be bigger than Heinz? The answer, as any entrepreneur will tell you, is no reason at all…
‘How we’re building a £200m business’
The Skinny Food Co sells low-calorie products such as ketchup, beef jerky, low-carb rice and ‘100% Pure Cookie Dough Skinny Peanut Butter’. It sells online through its website and via the likes of Morrisons, Spar, B&M, and Holland & Barrett. Wayne Starkey and James Whiting co-founded the Nottingham-based company in 2018 with £3,000. The pair […]
Fancy-dress costumes, robots and £1bn
This is a story about robots, a six-year-old company worth £1bn, and a costume-wearing CEO. This incredible ‘unicorn’ business is on a mission to disrupt how surgery is done around the world. So, how did this unicorn with more than 500 staff come about? Read their amazing story here…
7 Things I Look For When Investing In Entrepreneurs
Peter Roberts is the sort of investor you want on your team. The 75-year-old has been there and done it as a founder, marshalling his biggest recent success, PureGym, to a £160 million turnover and a place in the Sunday Times Fast Track 100. He’s also been there and done it as an investor, fuelling several exciting start-ups on their journeys towards rapid growth…
Mother Root: Building a New Drinks Category
Bethan Higson, founder of Mother Root, joins us to share how she built one of the UK’s most exciting modern drinks brands, redefining what it means to have a drink without alcohol. After a decade working in wine and spirits, Bethan saw a gap. When she stopped drinking, she realised something was missing. Not just […]
Charlie Bigham: From Start Up To Household Brand
Charlie Bigham started cooking up his business at home. It all started on his kitchen table 25 years ago. Sitting at his kitchen table, he began to combine ingredients to create dishes that he hoped to sell to local food shops and delis. Today, he employs more than 500 people. We talk to Britain’s comfort-food king Charlie Bigham and extract nine lessons from his extraordinary entrepreneurial journey…