SoPost has built a digital sampling platform which enables over 200 brands, including Estée Lauder, L’Oréal and Unilever, to run data-driven online sampling campaigns. SoPost’s technology is available in 20 markets, utilising a global distribution network to ship samples direct to participating consumers’ homes. Founded in 2012 by Jonathan Grubin, the company is headquartered in Newcastle upon Tyne, with international presence in five countries. SoPost generates about two-thirds of its sales outside the UK and has raised £1.6m in funding to date.
I caught the entrepreneurial bug aged 13…I’m now running a £20m business
More Unemployables
‘YOU GOTTA HAVE FUN, GODDAMIT! THAT’S WHY WE BOUGHT A COMPANY RACEHORSE’
We live in an era of remote working, office pool tables and CEOs signing off emails with smiley emojis. But beneath the fluff, many people still believe deep down that fun and work do not go together – that fun is expensive and a distraction from the DEADLY SERIOUS business of running a company. In these people (you […]
7 lessons from the founder of Wattbike
For Ian Wilson and the Wattbike team, there was only ever one goal – to build the world’s most accurate indoor training bike. They were well-equipped for the challenge. “Competing in elite sport makes you single-minded,” says Ian, a former rowing world champion. “It’s a vital attribute in business, too…”
FRIVE: Growing a £75M Food Brand from Rock Bottom
George Taylor, founder of FRIVE, joins us to share how he went from addiction and chaos in East London… to building one of the UK’s fastest-growing healthy food brands. This isn’t just a meal prep business. It’s a company built around a much bigger mission: Fixing Britain’s relationship with food. At 23, George was at […]
How we secured a slam-dunk deal with the NBA
Two years ago, we wrote about James Macfarlane under the headline: ‘The quiet tech entrepreneur who’s building a half-billion-pound empire’. Hands up. We low-balled him. In April 2021, PM Connect signed a contract with the NBA. The agreement, means that fans in Europe and South Africa can now pay to watch the New York Knicks, LA Lakers et al via their mobile phone. Where the business could go from here is dizzying…
8 Explosive Lessons from a £200m Journey
Entrepreneurial journeys don’t come much wilder. In March 2021, Juliet Barratt watched through tear-filled eyes as Cadbury owner Mondelez International bought the business she’d co-launched in her spare bedroom 11 years ago. The deal was reportedly worth £200m. So why the tears? Quite simply because Grenade was her baby…
Water2: This 25-Year-Old Built a £20M Business With 3 Employees
Charlie Robinson, founder of Water2, joins us to break down how he built a £20M business with just 3–4 people… and why 1% of the UK now drinks filtered water through his product. It’s a business built on simplicity, leverage, and obsession with growth. Charlie dropped out of university within weeks… Started multiple failed ventures… […]