Beijing-born twins Jake Xu and Shane Carnell-Xu launched this men’s cosmetics brand in 2019 after raising funds from angel investors Sally Preston and Neil Mather of Kiddylicious, the children’s snack business. Bestsellers in Shakeup’s skincare and makeup range include moisturiser, under eye concealer and face masks. The brand is stocked by national and overseas retailers, such as Harvey Nichols, Superdrug and Australia’s Myer, and it recently launched its new Face 4ward range in China. The Xu brothers previously set up READY, a creative agency based in Bath.

Jay Richards’ life nearly ended in unmitigated disaster, but his passion for business saved him. Today, his ingenious start-up bridges the growing gap between brands and Generation-Z. As a business, how do you appeal to Generation-Z – those people born from 1995 onwards? How do you sell yourself to schoolkids and fresh-faced young adults in a language they understand?

There are Hueligans everywhere – on your road, in the gym, down the pub, in your local restaurant. Hueligans aren’t people who hate spelling(!), but people with one thing in common: they all eat Huel. And their proliferation has propelled the company’s revenue to £100m in just six years. For context, there are four entries in this year’s FEBE Growth 100 to hit £100m+ in six years, but Huel is the only centurion in the consumer goods category. What’s more, it’s on a steeper growth trajectory than some of the huge names…

Care is not a traditional business value. Peruse the classics and you’ll see boldness, passion, honesty and perhaps integrity, but not the C-word.
Thankfully things are changing – as Bloom & Wild demonstrates. This flower retailer meets tech company is undoubtedly growing relentlessly. Yet its business values would disorient yesteryear’s ‘manly’ entrepreneurs. “We’re obsessed with care,” says founder Aron Gelbard. “It’s vital to me and it’s a key trait I look for when hiring.”

First, he futureproofed the BBC by rolling out its iPlayer. Next, he founded and exited two pioneering media tech companies. Now, his new business – SeedLegals, backed to the tune of £4m so far by Index Ventures and other top VC firms – is fundamentally transforming the way start-ups launch and grow. Meanwhile, another Anthony […]

Entrepreneurial journeys don’t come much wilder. In March 2021, Juliet Barratt watched through tear-filled eyes as Cadbury owner Mondelez International bought the business she’d co-launched in her spare bedroom 11 years ago. The deal was reportedly worth £200m. So why the tears? Quite simply because Grenade was her baby…