Founded by fashion entrepreneur, best selling author and broadcaster, Frankie Bridge, Faves The Edit is a community powered platform, with a mission to “transform traditional influencer led marketing”. Being an “industry insider”, since the age of 12 thanks to her music career, Frankie felt unwelcome in the world of fashion so she’s made it her mission to make “women feel heard, represented and able to connect with brands they love”. Together with her business partner Leah Meredith, who specialises in building brands, they provide fashion, beauty and lifestyle recommendations. Today, they partner with high street retailers and emerging brands, through their social presence, email newsletters and LIVE events.
Faves: How to Build a Community, Not Just a Brand
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Founding a business is brutal…but amazing!
England football captain Harry Kane is one of the investors behind this gut health brand, which raised £1.4m in March. Dr Megan Rossi, a gut health specialist and research fellow at King’s College London, joined forces with chief executive Jon Walsh to launch
The twins set to shake up the cosmetics industry
Beijing-born twins Jake Xu and Shane Carnell-Xu launched this men’s cosmetics brand in 2019 after raising funds from angel investors Sally Preston and Neil Mather of Kiddylicious, the children’s snack business. Bestsellers in Shakeup’s skincare and makeup range include moisturiser, under eye concealer and face masks. The brand is stocked by national and overseas retailers, such as Harvey Nichols, Superdrug and Australia’s Myer, and it recently launched its new Face 4ward range in China. The Xu brothers previously set up READY, a creative agency based in Bath.
The quiet tech entrepreneur who’s modestly building a half-billion-pound empire
It’s not about having gleaming offices, hiring tons of staff and shouting about how successful you are. These can be the trappings of ego-trippers. Effective entrepreneurship is more often about coming up with an idea, proving the concept as cheaply as possible, and scaling it as quickly as possible.
How I overcame illness, tragedy and humiliation to build a multimillion-pound global brand
Rob Law has conquered more challenges than most, including family tragedy, personal illness and humiliation on national TV. Here, Rob reveals the tools he uses to dance around seemingly immovable obstacles and we uncover why having these tools in your kitbag is often the difference between success and failure…
‘We’ll be bigger than Heinz’
Watching three young entrepreneurs trying to chase down some of the globe’s biggest brands is a glorious sight. There’s energy, determination, a tenacious, terrier-like underdog spirit, and beneath it all a beautifully ambitious yet perfectly rational question: Why can’t we be bigger than Heinz? The answer, as any entrepreneur will tell you, is no reason at all…
6 ways to create a killer brand
Why do some brands fly? What is it exactly that makes the ‘feel’ of a product or service so instantly enticing that it attracts customers like a magnet? To find out from someone who’s built one of the most successful UK brands of the past 10 years, we interviewed Juliet Barratt, co-founder of sports-nutrition brand […]