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From battling alcohol at 12 to building a multi-million pound business

In 2014, whilst on vacation in Thailand, three friends from London noticed the amount of rubbish and plastic bottles on a remote island. Founders Josh White, who had previously launched an events company, Perry Alexander, a self taught graphic designer, and Ariel Booker, a headhunter, started researching and discovered that cans are more recycled than plastic. Cano Water launched in 2015 selling still and sparkling water in cans. Today the company sources and cans its water in the UK and sells via retailers including Tesco and Ocado.

Disclaimer: The statements made by our interviewees are an expression of their own views and opinions and in no way reflect FEBE Ventures’ views or opinions, nor are such views or opinions endorsed or supported by us.

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